Case studies
Different businesses. The same underlying challenge.
A few examples of how I’ve helped businesses clarify their direction, build commercial systems and create growth beyond the founder.
Education psychology · UK & Ireland
From first digital product to 100+ paying schools in nine months
Built the go-to-market and commercial system for an education psychology company’s first digital product, from launch to 100+ paying schools across the UK and Ireland.
100+
paying schools
Nine months, January to September 2025
First multi-academy trust agreement, covering six schools
After-sales service · India
From a single repair shop to a nationwide service model
A fragile local acquisition model rebuilt around specialist positioning, organic search and online booking, taking one Mumbai repair shop to a Pan-India service.
Pan-India
service model
From one physical shop in Mumbai
About 18 months to peak scale
Direct sales · India
From 10 salespeople to 14 branches across India
How a direct-sales business scaled by turning performers into leaders, and leaders into branch operators who shared in the upside.
250+
sales executives
14 branches across India
Built from 10 people in Hyderabad
I don’t name clients or employers — the results are mine to describe, the relationships aren’t mine to advertise.