About Shahad Azees

I learned how people buy before I learned how to market.

I’m Shahad, a Fractional CMO for founder-led B2B companies. My career started in sales, moved through building and scaling businesses, and eventually brought marketing and sales together — and that journey still shapes how I approach growth today.

I learned how to scale.

From a small team to 14 branches and 250+ people.

I built and scaled a direct marketing business in India from a small team into 14 branches and more than 250 people.

At that size, growth stops being just a sales problem. You need people, process, accountability and systems that can work without everything running through the founder.

Branches

250+

People

Growth changes the problem.

Then COVID changed everything.

The business I’d spent years building had to close.

So I started again.

Then I started again.

I learned how to build digitally.

During COVID, I saw small and founder-led businesses being forced to become digital quickly. Many needed serious digital support, while much of the agency market was focused on larger brands.

I built an agency around the businesses being overlooked — ecommerce, dental, professional services, local and founder-led companies — helping them become digitally ready and use digital channels to grow.

100+

Websites built

1,000+

Campaigns launched

I learned to look at marketing from the founder’s side of the table.

Then I moved to Ireland and started again.

A new country. A new market. A different kind of challenge.

This time, I brought everything together.

Head of Marketing & Sales.

I joined an EdTech company as Head of Marketing & Sales — the role where my experience across sales, business-building and digital finally came together within one commercial leadership seat.

I helped launch and scale the company’s first digital product into the UK and Irish schools market, working across positioning, go-to-market, marketing, sales, CRM and pipeline.

First

Digital product launched

100+

Paying schools

9 months

Jan → Sep 2025

What I do now

I help founders turn
growth into a system.

Today, I work with founder-led B2B companies when growth has become more complicated than simply doing more marketing.

I look across the commercial picture, identify what’s actually holding growth back and help build the system around it.

Positioning · Go-to-Market · Marketing · Sales · Systems · Team

Different functions. One commercial outcome.

Let's talk

If growth feels harder
than it should, let's talk.

If you recognise some of this in your own business, that’s a good enough reason to get in touch.

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